The Power of the Brand
Vidalia has powerful brand recognition with consumers. And, that translates to increased sales, especially during peak season. In fact, a third of consumers surveyed stated they would even be willing to pay more for Vidalia onions.
Based on consumer research, here are a few reasons why the Vidalia brand is the leader among sweet onions:
- 91% of consumers are familiar with Vidalia onions
- Shoppers overwhelmingly associate sweet onions with Vidalia onions
- The majority (76%) of consumers named Vidalia onions as their favorite compared to other sweet onions
- Consumers associate Vidalia onions with superior, sweet flavor and taste
Source: Forecasting and Business Analytics, LLC (Texas A&M University)
"- Julia Child
It’s hard to imagine civilization without onions."