The Power of the Vidalia Brand
Vidalia has powerful brand recognition with consumers. And, that translates to increased sales, especially during peak season.
When surveyed, consumers have stated they would even be willing to pay more for Vidalia onions. That’s because they recognize Vidalia’s premium quality and superior flavor.
Based on consumer research, here are a few reasons why the Vidalia brand is the leader among sweet onions:
- Shoppers overwhelmingly associate sweet onions with Vidalia onions
- Nearly 75% of consumers named Vidalia onions as their favorite compared to other sweet onions
- Consumers associate Vidalia onions with superior, sweet flavor and taste
*Consumer study conducted by Opinion Dynamics Corp. on behalf of VOC.
"Vidalia onions aren’t just the most famous onions in the world; I think they may be the only famous onions in the world."- Chef Bobby Flay, “Postcard from Vidalia, Georgia” Bobby Flay Cooks American